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Name a Technology company in India that doesn't fall under one of these two categories. A 100% subsidiary of a multinational established to serve their own needs overseas at low-cost, or a desi company serving overseas companies, of which 90+% of their clientele are overseas companies. You may find very few. These companies employ 90% of the local talent. This trend is here to grow.
We do not see anything wrong in serving an overseas company, however it is unfortunate to learn that very few desi companies have plans to serve desi companies especially small and medium ones. Look at any Indian technology company; their revenues from domestic products/services are minuscule. Interestingly, even this minuscule domestic revenue is from serving big Indian brands ONLY, not balanced by small and big companies
Fast growing Internet, opening-up of the Indian economy to the world is going to bring more nation-wide brands (owned by national/international companies) and chain shops, and the small and medium companies will be wiped out of the market (faster than any one can imagine), just because they neither have technical expertise nor can afford huge investments in this digitally growing competition.
While big foreign companies, such as Microsoft, are turning to SOHO (small-office, home-office) customers after their revenue dried-up from large corporates. Our corporate policy is to serve desi companies, especially local Home/Small/Medium offices first. All our products and services are designed to meet their needs and priced to be affordable by them. We continue to partner with them and help them in this digital revolution. |